An influencer always serves as the gatekeeper in the business buying center.

Name: An influencer always serves as the gatekeeper in the business buying center.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

While an influencer can be a part of the business buying center, they are not always the gatekeeper. The gatekeeper is the person who controls access to information and resources within the organization. This could be someone like a secretary or a purchasing agent who manages the flow of information within the buying center.

An Influencer Always Serves as the Gatekeeper in the Business