The gatekeeper is the individual in the business buying center who makes the eventual purchasing decision.

Name: The gatekeeper is the individual in the business buying center who makes the eventual purchasing decision.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The gatekeeper is responsible for controlling the flow of information to the rest of the buying center, but they do not make the final purchasing decision. That responsibility typically falls to the decision maker or the buying center as a whole.

The Gatekeeper Is the Individual in the Business Buying Center