The members of the buying center who control the flow of information and keep vendors in or out of the process are called:
A)users.
B)influencers.
C)deciders.
D)gatekeepers.

Question

Quizplus · Accepted Answer

The members who control the flow of information and keep vendors in or out of the process are called gatekeepers. They can include administrative assistants, receptionists, and other individuals who have control over access to the decision-makers. Users are those who will use the product or service, influencers provide advice and direction, and deciders make the final decision.

The Members of the Buying Center Who Control the Flow