Buying center members with higher levels of cognitive involvement will:
A)use the purchasing process to further personal power goals.
B)ask more questions during the purchasing process.
C)have no opinion about purchase risk.
D)be most inclined to base a purchase decision on nepotism.

Question

Quizplus · Accepted Answer

Buying center members with higher levels of cognitive involvement are more likely to be interested in acquiring information and asking questions during the purchasing process. They are less likely to make a decision based on personal goals or nepotism and are more concerned about the perceived risk involved in the purchase.

Buying Center Members with Higher Levels of Cognitive Involvement Will