The factors that affect members of the buying center are individual factors and which other factor?
A)Perceptual
B)Ideological
C)Psychological
D)Organizational

Question

Quizplus · Accepted Answer

The factors that affect members of the buying center are individual factors, such as personal characteristics and attitudes, and organizational factors, such as the company's policies and procedures, roles and responsibilities, and the buying center's structure and dynamics. Perceptual, ideological, and psychological factors may also influence individual members, but they are not the only or the primary factor that affects the buying center as a whole. Therefore, option D (Organizational) is the best choice.

The Factors That Affect Members of the Buying Center Are