Each of the following are individual factors that might influence a member of the buying center except:
A)personality features.
B)roles and perceived roles.
C)levels of cognitive involvement.
D)capital assets a firm has available.

Question

Quizplus · Accepted Answer

The capital assets a firm has available are not relevant individual factors that would influence a member of the buying center. The other choices (personality features, roles and perceived roles, and levels of cognitive involvement) are common individual factors that can influence a buyer's decision-making process.

Each of the Following Are Individual Factors That Might Influence