Individuals with high levels of cognitive involvement will display each of the following characteristics except:
A)want more information prior to making a decision.
B)ask more questions during the purchase process.
C)spend less time deliberating prior to making a decision.
D)want clear message arguments.

Question

Quizplus · Accepted Answer

Individuals with high levels of cognitive involvement are more likely to spend more time on information search and decision-making process, and less likely to make impulsive decisions. Therefore, they do not spend less time deliberating prior to making a decision.

Individuals with High Levels of Cognitive Involvement Will Display Each