Individuals perform only one role in the buying center, but there can be more than one individual involved in any particular role.

Name: Individuals perform only one role in the buying center, but there can be more than one individual involved in any particular role.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Individuals in a buying center can perform multiple roles, such as users, influencers, buyers, deciders, and gatekeepers, and indeed, more than one individual can be involved in any particular role.

Individuals Perform Only One Role in the Buying Center, but There