A person's level of power in the buying process depends on each of the following except:
A)his or her role in the buying center.
B)his or her official position in the company.
C)the impact of the purchase decision on a his or her job.
D)the level of cognitive involvement.

Question

Quizplus · Accepted Answer

The level of cognitive involvement refers to the mental engagement or interest a person has in a task or decision, which doesn't directly influence their power in the buying process. Power in the buying process is more directly related to the person's role, position, and the impact of the decision on their job, rather than their mental engagement with the process.

A Person's Level of Power in the Buying Process Depends