A modified rebuy may occur when someone in the buying center believes the current vendor should be reevaluated.

Question

Quizplus · Accepted Answer

A modified rebuy involves a change in one or more of the buying criteria or supplier options, and it can be triggered by dissatisfaction with the current supplier/vendor, a change in the organization's needs, or a new vendor's offer. Therefore, if one member of the buying center thinks that the current vendor needs to be reevaluated, this could lead to a modified rebuy situation.

A Modified Rebuy May Occur When Someone in the Buying