When the buying center members find out that leasing a fleet from one car rental company holds the advantage of a better repair service contract than other companies provide, they are in which stage of the business-to-business buying process?
A)Identification of vendor
B)Establishment of specifications
C)Vendor selection
D)Vendor evaluation

Question

Quizplus · Accepted Answer

The members are evaluating the vendors based on the repair service contract, which is a criterion for vendor evaluation stage in the business-to-business buying process. Identification of vendor refers to recognizing potential suppliers, establishment of specifications involves defining the required product or service features, and vendor selection entails shortlisting appropriate vendors based on different criteria.

When the Buying Center Members Find Out That Leasing a Fleet