In the modified rebuy situation,once a need has been recognized buyers will skip intervening steps in the b-to-b buying process and go directly to making a purchase.

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In the modified rebuy situation, while the buyers may have recognized a need, they are still likely to engage in a limited search and evaluation of alternative suppliers before making a purchase. The decision-making process may be shorter than in a new-task buying situation, but it is not necessarily a direct purchase.

In the Modified Rebuy Situation,once a Need Has Been Recognized