In new task purchasing situations,members of the buying center tend to go through all of the steps of the b-to-b buying process.

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In new task purchasing situations, the members of the buying center tend to go through all of the steps of the b-to-b buying process as it involves a new product or service that the organization has not purchased before, so they need to go through the complete process to make sure that they are making the right decision.

In New Task Purchasing Situations,members of the Buying Center Tend