The individual that is most likely to spend the greatest amount of time in an external search for information is the consumer that has:
A) a low level of knowledge about the product category.
B) an extensive knowledge of the product category.
C) some knowledge of the product category, but not enough to make an intelligent decision.
D) a low educational level.

Question

Quizplus · Accepted Answer

Consumers with some knowledge but not enough to make an informed decision are likely to spend more time searching for information to fill in the gaps in their understanding.

The Individual That Is Most Likely to Spend the Greatest