An internal information search for product information occurs when:
A)a consumer experiences uneasiness.
B)a consumer thinks about brands he/she is willing to consider.
C)the consumer buying process is nearly complete.
D)advertisements are being ignored.

Question

Quizplus · Accepted Answer

An internal information search involves a consumer recalling brands, products, and experiences stored in their memory as part of the decision-making process. This happens when a consumer is considering which brands or products to potentially purchase, reflecting on their knowledge and past experiences with those brands.

An Internal Information Search for Product Information Occurs When