The perceived cost of a purchase decision includes each of the following except:
A)the actual price or cost of the product.
B)the subjective costs associated with the search.
C)the economic conditions of the area.
D)the opportunity costs of foregoing other activities to make the search.

Question

Quizplus · Accepted Answer

The perceived cost of a purchase decision includes the actual price or cost of the product, the subjective costs associated with the search, and the opportunity costs of foregoing other activities to make the search. Economic conditions of the area are not typically considered part of the perceived cost of a purchase decision.

The Perceived Cost of a Purchase Decision Includes Each of the Following