In an external search for information in a purchase decision, the need for cognition is:
A)the extent to which a stimulus or task is relevant to a consumer's existing needs, wants, or values.
B)a personality characteristic in which individuals engage in and enjoy mental activities.
C)the mental position a person takes on a topic, person, or event that influences the holder's feelings, perceptions, learning processes, and subsequent behaviors.
D)simulations of the knowledge structure embedded in an individual's brain.

Question

Quizplus · Accepted Answer

The need for cognition refers to a personality characteristic in which individuals engage in and enjoy mental activities. In an external search for information in a purchase decision, individuals with a high need for cognition are more likely to engage in extensive information search and processing, as they enjoy mental activities and seek to satisfy their curiosity about the product or service they are considering.

In an External Search for Information in a Purchase Decision