In an external information search process, the extent to which a stimulus or task is relevant to a consumer's existing need determines the:
A)ability to search.
B)need for cognition.
C)search methods.
D)level of involvement.

Question

Quizplus · Accepted Answer

The level of involvement is the extent to which a consumer is willing to put effort into the information search process, and it is influenced by the relevance of the stimulus or task to the existing need. If the stimulus or task is highly relevant, the consumer is likely to have a higher level of involvement and be more motivated to search for information.

In an External Information Search Process, the Extent to Which