The individual that has the greatest ability to conduct an external search for information is the consumer who has:
A)a low level of knowledge about the product category.
B)an extensive knowledge of the product category.
C)some knowledge of the product category, but not enough to make an intelligent decision.
D)a low educational level.

Question

Quizplus · Accepted Answer

Consumers with extensive knowledge of the product category would be better equipped to conduct an effective external search for information. They are more likely to know what information they need, where to find it, and how to evaluate its credibility. This allows them to make informed purchase decisions.

The Individual That Has the Greatest Ability to Conduct an External