During the external information search process, consumers with high levels of involvement tend to spend:
A)more time searching for external information.
B)less time searching for external information.
C)greater emotional energy studying external and internal information.
D)more time shopping in retail stores.

Question

Quizplus · Accepted Answer

Consumers with high levels of involvement tend to be more motivated to make informed decisions. Therefore, they are more likely to spend more time searching for external information to make sure they make the best decision possible.

During the External Information Search Process, Consumers with High Levels