In terms of an external search for information in a purchase decision, the need for cognition is:
A) the extent to which a stimulus or task is relevant to a consumer's existing needs, wants, or values.
B) a personality characteristic in which individuals engage in and enjoy mental activities.
C) the mental position a person takes on a topic, person, or event that influences the holder's feelings, perceptions, learning processes, and subsequent behaviors.
D) simulations of the knowledge structure embedded in an individual's brain.

Question

Quizplus · Accepted Answer

The need for cognition refers to a personality characteristic where individuals engage in and enjoy mental activities. This characteristic plays a vital role in an external search for information because those high in need for cognition tend to seek out more information before making a purchase decision. They enjoy processing information and considering different options before making a choice.

In Terms of an External Search for Information in a Purchase