The individual that has the greatest ability to conduct an external search for information is the consumer that has:
A) a low level of knowledge about the product category.
B) an extensive knowledge of the product category.
C) some knowledge of the product category, but not enough to make an intelligent decision.
D) a low educational level.

Question

Quizplus · Accepted Answer

Consumers with extensive knowledge about a product category have a better understanding of what they need and what they want. They know what to look for when they are conducting research and are more likely to find relevant information. They also have the ability to evaluate the information they find critically.

The Individual That Has the Greatest Ability to Conduct an External