In modified rebuy and in straight rebuy situations; one or more steps of the b-to-b buying process may be eliminated.

Question

Quizplus · Accepted Answer

In modified rebuy situations, some steps of the buying process may be skipped as the buyer already has some familiarity with the product or supplier. Similarly, in a straight rebuy situation, all the steps of the buying process may not be necessary as the buyer is simply replenishing their inventory with a previously selected product from a known supplier. Therefore, in both cases, one or more steps of the buying process may be eliminated.

In Modified Rebuy and in Straight Rebuy Situations; One or More