During an information search for purchasing alternatives,the first step is:
A) an internal search
B) an external search
C) a combination of internal and external searching
D) a review of the brands available

Question

Quizplus · Accepted Answer

Before conducting an external search, it is important to start with an internal search, which involves examining personal experience and knowledge about the product or service being sought. This can include prior purchase experiences, word-of-mouth recommendations, and personal preferences. Starting with an internal search can help narrow down options and make the external search more efficient.

During an Information Search for Purchasing Alternatives,the First Step Is