In terms of the external information search process,the extent to which a stimulus or task is relevant to a consumer's existing needs determines the:
A) ability to search
B) need for cognition
C) search methods
D) level of involvement

Question

Quizplus · Accepted Answer

The level of involvement refers to the personal relevance or importance that a consumer attaches to a particular product or decision. This determines the extent to which they will engage in an external information search process, such as the search methods they use and the amount of effort they put into the search process. Therefore, the level of involvement is influenced by the relevance of the stimulus or task to their existing needs.

In Terms of the External Information Search Process,the Extent to Which