The amount of time a consumer spends on an external search depends on each of the following factors below,except:
A) ability to search
B) motivation to search
C) costs versus benefits
D) level of brand parity

Question

Quizplus · Accepted Answer

The level of brand parity does not affect the time a consumer spends on an external search. The other factors listed (ability to search, motivation to search, and costs versus benefits) all play a role in the time a consumer spends on an external search.

The Amount of Time a Consumer Spends on an External