Motivation to conduct an external search for information depends on all of the following except:
A) level of brand parity within a product category
B) level of involvement
C) need for cognition
D) level of shopping enthusiasm

Question

Quizplus · Accepted Answer

Level of brand parity within a product category does not directly influence the motivation to conduct an external search for information. Instead, it refers to the perceived similarity between brands, which might affect brand choice but not the motivation to seek additional information.

Motivation to Conduct an External Search for Information Depends on All