In terms of an external search for information in a purchasing decision,involvement is:
A) the extent to which a stimulus or task is relevant to a consumer's existing needs, wants, or values
B) a personality characteristic an individual displays when he or she engages in and enjoys mental activities
C) the mental position a person takes on a topic, person, or event that influences the holder's feelings, perceptions, learning processes, and subsequent behaviors
D) simulations of the knowledge structure embedded in an individual's brain

Question

Quizplus · Accepted Answer

In an external search for information in a purchasing decision, involvement refers to the extent to which the stimulus or task is relevant to a consumer's existing needs, wants, or values. This means that a person's level of involvement will determine the amount of effort they put into gathering information about a product or service before making a decision. The higher the level of involvement, the more likely a person is to engage in an external search for information.

In Terms of an External Search for Information in a Purchasing