An external search of purchasing information occurs when:
A) the consumer is uncertain about which brand to purchase
B) the internal search has been successful
C) the evaluation of alternatives has been completed
D) a purchase has been finalized and the buyer is looking for reassurance

Question

Quizplus · Accepted Answer

An external search is conducted when the consumer has insufficient information to make a decision, which could occur when they are uncertain about which brand to purchase.

An External Search of Purchasing Information Occurs When