During the external information search process for purchasing alternatives, consumers with high levels of involvement tend to spend:
A) more time searching for external information
B) less time searching for external information
C) rely on external information more than internal information
D) more time shopping in retail stores

Question

Quizplus · Accepted Answer

Consumers with high levels of involvement tend to conduct extensive external information search, spending more time in researching various purchasing alternatives. They seek out multiple sources of information such as word-of-mouth, online reviews, and expert opinions to make an informed and rational decision.

During the External Information Search Process for Purchasing Alternatives, Consumers