An internal information search for purchasing alternatives is when:
A) a consumer experiences uneasiness
B) a consumer thinks about brands he/she is willing to consider
C) the consumer buying process is nearly complete
D) advertisements are being ignored

Question

Quizplus · Accepted Answer

An internal information search involves recalling information from memory about brands or products that a consumer is willing to consider for purchase.

An Internal Information Search for Purchasing Alternatives Is When