The set of brands a consumer knows about but has neither positive nor negative feelings is the:
A) inept set
B) inert set
C) cognitive set
D) evoked set

Question

Quizplus · Accepted Answer

The inert set refers to the set of brands that a consumer knows about but has neither positive nor negative feelings towards. The inept set refers to the set of brands that a consumer is aware of but actively dislikes, the cognitive set refers to the set of brands a consumer is aware of, and the evoked set refers to the set of brands a consumer considers when making a purchasing decision.

The Set of Brands a Consumer Knows About but Has