While selecting a restaurant,Donna thought about all of her favorite places and finally chose Red Lobster because she loves the food and it has been a while since she ate there.In making this decision,Donna used which method to evaluate the possible choices?
A) evoked method
B) multiattribute
C) affect referral
D) attitude formation

Question

Quizplus · Accepted Answer

Donna used the evoked set method to evaluate the possible choices. The evoked set is the set of brands that a consumer is aware of and considers when making a purchase decision. Donna considered all of her favorite places when making her decision, which is consistent with the evoked set method.

While Selecting a Restaurant,Donna Thought About All of Her Favorite