Fred thinks about buying lunch and quickly decides to go to Long John Silver's because they have his favorite shrimp.Fred's evaluation of alternatives is best explained by which model?
A) cognitive mapping
B) evoked set
C) multiattribute approach
D) affect referral

Question

Quizplus · Accepted Answer

Affect referral is a decision-making model where the consumer selects a product based on an emotional reaction or a strong preference, such as Fred's favorite shrimp at Long John Silver's.

Fred Thinks About Buying Lunch and Quickly Decides to Go