Benefit segmentation is a combination of census data with psychographic information.
Correct Answer:
Verified
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Q66: Demographics, or population characteristics, can be used
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Q83: A promotions opportunity analysis should:
A) be concerned
Q84: An examination of competitors during the communication
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A) the process
Q102: The NAICS code helps in geodemographic segmentation
Q103: Geodemographics can be used to segment business
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