A Promotions Opportunity Analysis Is

A promotions opportunity analysis is:

A) the process of identifying audiences for the goods and services the company sells and the communication strategies needed to reach these audiences
B) the process of discovering the organization's strengths and weaknesses in the area of marketing communications and combining the information with an analysis of the opportunities and threats in the firm's external environment
C) an analysis of the potential market for new goods and services
D) a series of attempts to improve the promotion of the company through effective public relations