After conducting a communications market analysis,the next step in a promotional opportunity analysis is to:

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After conducting a communications market analysis, the next step in a promotional opportunity analysis is to establish communication objectives. This involves identifying specific goals for the communication campaign, such as increasing brand awareness or driving sales, in order to guide the development of promotional strategies and tactics. Once communication objectives are in place, a communications budget can be established and promotional strategies can be prepared.

After Conducting a Communications Market Analysis,the Next Step in a Promotional