An examination of competitors during the communication market analysis involves:

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During a communication market analysis, it is essential to identify all of a firm's competitors, as well as what they are doing in terms of their marketing communications. This involves examining their advertising strategies, pricing tactics, and distribution channels. By doing so, a firm can gain a better understanding of the competitive landscape and make informed decisions regarding their own marketing efforts. While identifying major competitors (A) and domestic competitors (B) can be part of this analysis, it is not sufficient on its own. Examining pricing and distribution strategies (D) can also be useful but is not as critical as understanding competitors' marketing communication tactics.

An Examination of Competitors During the Communication Market Analysis Involves