After establishing communication objectives,the next step in a promotional opportunity analysis is to:

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The next step after establishing communication objectives is to create a communications budget. This will determine the resources available to implement the promotional strategies and tactics. Without a budget, it will be difficult to allocate resources efficiently and effectively. Choices A, C, and D are all important steps in the promotional opportunity analysis but come after creating a communications budget.

After Establishing Communication Objectives,the Next Step in a Promotional Opportunity