One method of business-to-business market segmentation utilizes company size as a factor.

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Company size is a commonly used factor in B2B market segmentation. Other factors may include industry, geographic location, buying behavior, and product usage. By segmenting markets based on company size, businesses can tailor their marketing efforts and messages to better meet the unique needs and preferences of each segment. This can help businesses to more effectively target their marketing dollars and improve their return on investment.

One Method of Business-To-Business Market Segmentation Utilizes Company Size as a Factor