The perception created in the consumer's mind regarding a company's products relative to the competition is:

Question

Quizplus · Accepted Answer

Product positioning is the process of creating a unique image and identity of a product in the minds of the target market. Product positioning helps companies differentiate their products from the competition and create a competitive advantage. It is therefore the perception created in the consumer's mind regarding a company's products relative to the competition. Option A, opportunity analysis, is the evaluation of potential opportunities in the marketplace. Option C, competitive analysis, is the process of assessing the strengths and weaknesses of current and potential competitors. Option D, communication analysis, is the evaluation of the effectiveness and efficiency of a company's communication strategies.

The Perception Created in the Consumer's Mind Regarding a Company's