Even though Montgomery Wards went out of business,a few consumers still recall the company when thinking about making a new washing machine purchase due to:

Question

Quizplus · Accepted Answer

Carryover effects of previous ads refer to the lasting impact that an advertisement can have on consumer behavior even after it has stopped running. In this case, even though Montgomery Wards went out of business, consumers may still remember the brand and consider purchasing their products because of the impact of previous advertisements on their memory and perception of the brand.

Even Though Montgomery Wards Went Out of Business,a Few Consumers