After reviewing the company's activities in light of advertising management,the second step of an advertising management program is to:
A) choose an advertising agency
B) deciding to use either an in-house or external advertising agency
C) develop an advertising campaign management strategy
D) prepare a creative brief
Correct Answer:
Verified
Q86: The executional framework is the:
A) key idea
Q89: The device used to deliver a message
Q106: In the business-to-business sector, advertising tends to:
A)
Q112: In the consumer sector, advertising tends to:
A)
Q112: In terms of money spent on developing
Q118: In terms of the 75/15/10 rule, the
Q120: An advertising program should be:
A) the basis
Q122: If a company's leaders decided to use
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Q137: If a company wanted to make sure
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