Questions that company leaders should ask about an ad agency's production capabilities and media purchasing capabilities include each of the following,except:
A) Does the agency buy efficiently?
B) Is the agency able to negotiate special rates and publication positions?
C) Does the agency routinely get "bumped" by higher-paying firms so ads do not run at highly desirable times?
D) Does the agency use a media service company to purchase television time?
Correct Answer:
Verified
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