Someone who believes he or she is always on the cutting edge of fashion can be identified using which advertising planning and research technique?

Question

Quizplus · Accepted Answer

The Values and Life Style Model (VALS) is a research technique that segments consumers based on their values, attitudes and behaviors. One of the categories in this model is Innovators, who are described as being fashion conscious and receptive to new ideas and technologies. Therefore, someone who believes they are always on the cutting edge of fashion can be identified as an Innovator according to VALS.

Someone Who Believes He or She Is Always on the Cutting