Personal values are not part of a MECCAS model but are part of a means-ends chain.

Question

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Personal values are a part of the MECCAS model, which stands for Motivation, Emotion, Cognition, Conation, Action, and Situation. The MECCAS model is used to understand and predict consumer behavior. A means-end chain is a hierarchical model that links a product's attributes to functional, psychosocial, and personal values that consumers seek from the product.

Personal Values Are Not Part of a MECCAS Model but Are