An advertising headline:
A) makes the promise of a benefit
B) proves an advertising claim
C) amplifies an advertising claim
D) suggests a unique selling proposition

Question

Quizplus · Accepted Answer

An advertising headline typically makes the promise of a benefit in order to capture the attention of the target audience and entice them to read on. It is designed to show how the product or service being advertised can solve a problem or meet a need, and the headline is the first opportunity to make that promise.

An Advertising Headline