In the Effie Awards,sponsored by the New York chapter of the American Marketing Association,the most common approach used by winners was:
A) to combine humor with emotions
B) sexually-oriented appeals
C) using a humor appeal
D) using an emotional appeal combined with rationality

Question

Quizplus · Accepted Answer

The most common approach used by winners in the Effie Awards was to combine humor with emotions. This approach is effective because it can capture the attention of the audience and make them more likely to remember the message.

In the Effie Awards,sponsored by the New York Chapter of the American