Byron has an interest in purchasing a motorcycle and is now looking at the different models,gathering information about each one.Which type of appeal would be the most effective in developing or changing Bryon's attitude and in establishing specific brand beliefs?
A) sex appeal
B) emotional appeal
C) humor appeal
D) rational appeal

Question

Quizplus · Accepted Answer

Byron is likely looking for factual information about the motorcycles he is considering. A rational appeal, which presents logical arguments and facts about the brand and its features, would be the most effective way to establish specific brand beliefs and influence Byron's attitude toward a particular model. Sex appeal, emotional appeal, and humor appeals are unlikely to be as effective in this context.

Byron Has an Interest in Purchasing a Motorcycle and Is