Based on the concept of variability theory,an advertisement's recall and effectiveness increases if the ad is seen in different environments.

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According to variability theory, exposure to an advertisement in different environments can increase the likelihood of recall and effectiveness, as the change in setting provides additional cues and context for the viewer to remember and apply the information presented in the ad. This is supported by research showing that varying the context of ad exposure can lead to improved recognition, memory, and persuasion effects.

Based on the Concept of Variability Theory,an Advertisement's Recall and Effectiveness